The Breaking Trends Global Trend Matrix is a proprietary part of our methodology, and one of the tools that our clients value most. 

Our analysis of the potential impact of trends is weighted according to four levels of significance, while timeframe is indicated under one of five categories. We update our trend gradings and weightings regularly.

This enables our clients to immediately hone in on business-critical developments in ways that are both practical and actionable.

In the Googletastic world that we live in, Breaking Trends gives you cut-through, clarity and a go-to resource that filters out the noise.

Joe Staton Client Strategy Director, GFK Market Opportunities and Innovation

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