We believe that the distinctions and boundaries between traditional modes of living have broken down to such a degree that it is now virtually impossible to isolate the needs, behaviours and aspirations of people in any particular sphere, without reference to the other aspects of their lives.

Working from home, shopping from work, increasingly mobile lifestyles – all are manifestations of the blurring distinctions between previously segmented strands of life.

In our view, too many analyses of future market opportunities and dynamics are anchored either in a belief in the ability of technology to dictate consumer behaviour on a mass scale, or in an isolated subset of the complex interactions that make up modern life, but fail to provide a ‘wide aperture’ overview of how the way we live is changing.

There cannot be an assumption that technology is always used by consumers in the way originally intended – or any way of knowing which technologies will flourish and which perish – without a broader understanding of how the strands of technological and human development cross, intertwine and diverge.

What shines through the global business and cultural intelligence generated by Breaking Trends since its launch in 2002 is that a set of enduring individual aspirations are constantly being reshaped by broader macro-economic, technological and socio-cultural drivers, mediated by their interaction across a wide range of contexts and behaviours.

Above all, we believe that armed with an overview of the changing landscape of human behaviour across different demographics and markets, that traverses cultural and linguistic boundaries, our clients will be better able to connect with their consumers in relevant and motivating ways.

If you connect intelligence about the world with good creative people it’s an intelligent way of thinking about things. The global intelligence that Breaking Trends provides enables you to do this.”

Michael Jackson Former BBC Director of Television, Channel 4 CEO, Chairman of Universal Television and President of Programming at Barry Diller’s IAC

Get in touch to talk to us informally, find out more about our services, request our latest sample report or rich media video

View our latest high-impact video

Your browser is out of date and will not display this website correctly, please update to the latest IE version (9 or later).
Alternatively, use Chrome or Firefox