Fluency with the future

Anticipating – rather than being back-footed – by the future

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We believe that any global business or brand that invests in high quality future-focused trends intelligence will:

develop a reputation for anticipating rather than being
back-footed by the future
bring greater rigour to all planning disciplines and develop a
more purposeful direction of travel
gain or extend competitive advantage through being first
movers or category leaders
optimise development and investment resources by ensuring
correct focus and appropriate weighting
save tens of $millions – sometimes even 100s of millions –
by getting it right first time, more of the time
become a magnet for talent and investment

Above all, deliver more sustainable value to its stakeholders world-wide.

Everything that Breaking Trends^™ talks about in terms of the importance of understanding trends early, and shifting budget and thinking time away from evaluating what’s happened in the past to what will happen in the future is spot on.
Marco Rimini CEO Mindshare Worldwide Central Team