A key element of our methodology is to identify major client-centred opportunities or threats by interviewing market-making innovators, next-generation entrepreneurs, experts and thought leaders in major ‘alpha’ cities around the world.
Our innovation-focused approach enables us to identify emerging and future global trends – and the key consumer behavioural changes that will arise from them – significantly earlier than other methodologies.
The quality and depth of the business intelligence generated by Breaking Trends™ gives them real ‘cut-through’ and a head start of up to two to three years over conventional methodologies – and that’s absolutely priceless in and of itself.
Steve Morrison Chairman, All3Media