What we do

"I must have seen roughly 350 presentations about China – and slept through 200 of them! The Breaking Trends™ presentation on China is in a league of its own."
David Marsden President of the Hong Kong Trading Council

By understanding weak signals and identifying major global trends at source, we aim to help our clients to achieve unassailable competitive advantage.

A unique element of our methodology is to identify emerging and future trends by interviewing experts, thought-leaders and market-making innovators from a deliberately catholic range of sectors in major alpha cities or regions around the world.

Our multi-disciplinary team generate expert-mediated business intelligence applicable to all forms of strategic, product development and commercial planning activity, by analysing, distilling and clustering their findings into global ‘meta-trends’. We then use our unique classification system to categorise and scale the likely impact of each trend. This enables our clients to plan confidently for their futures, by better anticipating social, cultural and consumer change likely to impact their businesses.

It's a hallmark feature of our work that Breaking Trends™ not only delivers the highest quality business intelligence, but also works with our clients to translate opportunities into innovation at pace and actionable outcomes that will determine the future prosperity and vitality of their organisations. Our team is immensely experienced in curating high-impact and high-value sessions at both strategic and operational levels of the businesses that we work with.