Reset world

"If you connect intelligence about the world with good creative people, it's an intelligent way of thinking about things. Breaking Trends™ enables you to do this."
Michael Jackson Former BBC Director of Television and Channel 4 CEO, and Chairman of Universal Television

We believe that the distinctions and boundaries between traditional modes of living have broken down to such a degree that it is now virtually impossible to isolate the needs, behaviours and aspirations of people in any particular sphere, without reference to the other aspects of their lives.

Working from home, shopping from work, increasingly mobile lifestyles – all are manifestations of the blurring distinctions between previously segmented strands of life.

It is clear from the business and cultural intelligence generated since our launch in 2002, that a set of enduring individual aspirations are being constantly reshaped by broader macro-economic, technological and socio-cultural drivers, mediated by their interaction across a wide range of contexts and behaviours.

Above all, we believe that armed with an overview of the changing landscape of human behaviour across different demographics and markets, that traverses cultural and linguistic boundaries, our clients will be better able to engage their consumers in genuinely motivating ways.