Continually distilling and filtering the latest views of innovators and thought leaders

"Over the past 20 years I've seen output from just about every management consultancy in the world. Breaking Trends™ provides something very different. Their presentations are unparalleled - quite superb."
Justin le Patourel Head of Global Market Intelligence, Ofcom

Because our approach is qualitative, in all cases original fieldwork and research is required, in order to provide the specificity and depth of insight and quality of business intelligence that individual clients require.

However, our extensive existing global trends intelligence resource – the Global 360º™ - continually distils and filters the latest views of innovators and experts across a broad range of sectors in major ‘alpha’ cities around the world, underpinned by rigorous desk research undertaken in the US, EU and Asia.

This enables us to frame working hypotheses around likely medium and long-term developments that will affect most industries, which can then be validated and extrapolated through dialogue with a series of carefully selected, respected experts, academics, and leading innovators within relevant market sectors, consumer segments, and lifestyles / lifestages.

Rather than look solely at vertical industries, we prefer to range horizontally across themes and influences that will affect how consumers think, feel and act.

So for example, recurrent themes for many clients are to understand the move to more sustainable lifestyles, and/or the influence of ICT and media, and scoping out how these influences will directly impact on the client’s own particular business or market sector.In this way, we can provide the robust longer range view that all our clients depend on.

If you would like to discuss your requirements or find out more about the Global 360º™, please contact Patrick Lodge on:

Tel: +44 (0)7764 948 444
Email: patricklodge@breakingtrends.com