More Do Tank than think tank: the business case

"The trouble with top management consultancies is that they bring in the smartest brains around, but sadly without any information. Breaking Trends™ allows you to plug this gap with world-class business intelligence."
Martin Karaffa International Planning Director, BBDO Worldwide

The business intelligence generated by Breaking Trends™ is relevant to all business growth opportunities, whether though M&A activity or organic growth, and – crucially – will bring a more rigorous globally-grounded dimension to all planning, strategic positioning and product development activity.

Perhaps, our key difference is our ability to enable organisations to act on emerging and future global trends in order to create sustainable competitive advantage, allowing them to innovate at pace and to save millions – even tens of millions – by getting it right first time, more of the time.

The raison d’être of Breaking Trends™ revolves around two core competencies:

We identify powerful market-making meta-trends at source, and then filter, synthesise and crystallise them into business-critical global intelligence relevant to clients’ bespoke briefs
We also provide retained board-level consultancy to each of our clients, to enable them to capitalise on this intelligence, and drive out actionable insights across their businesses

We believe that any organisation that invests in the business intelligence that we provide will:

Generate a much clearer and more confident overall 'direction of travel'
Maximise development and investment resources by ensuring correct focus and appropriate weighting
Gain or extend competitive advantage through being first mover and category leader, whilst minimising risk
Bring a more rigorous globally-grounded dimension to all its planning disciplines
Equip its leadership teams with a 'shared screen' on the future, and a new interpretive bridge into the changing worlds of consumers of all ages as they redefine each life-stage
Become a magnet for talent and investment, by developing a reputation for anticipating, rather than being back-footed by, the future
Benefit from a 'new window' on the changing expectations and demands of current and future workforces

Above all, we believe that any global business that invests in the work that we do will deliver more sustainable value to its stakeholders, directors and shareholders.

If you would like to discuss your requirements or find out more about Breaking Trends™, please contact Patrick Lodge on:

Tel: +44 (0)7764 948 444
Email: patricklodge@breakingtrends.com